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By answering 25 questions you will receive an approximate Sellers Discretionary Earnings multiple based on your opinion. Then find your EBITDA (Earnings Before Interest, Taxes, Depreciation, Amortization) This is a measure of profitability your bank uses for loan purposes. Take that annual figure of profit and add back any discretionary expenditures to it. For instance; Excessive owner salary, non-essential board or family members’ salaries, payments on a non-essential vehicles, or business real estate you personally own the business leases. Once you have added discretionary expenditures back to your EBITDA you’ll arrive at your total of SDE (seller’s discretionary earnings). Your CPA will direct you to this. Take the SDE X the multiplier as one way to gauge a selling price. Does not include Blue Sky a strategic buyer may pay for. Enter confidential SDE Multiplier page.